Mary Kay
Direct Support

Mary Kay beauty counselors were masters of selling beauty products in the home with “party plans,” but needed help to generate repeat sales. CEO Richard Bartlett wanted to support them with mail order. We helped refine the plan and executed the campaign to win the cooperation of the sales force (which provided the lists and the mailing costs. Then we helped generate sales from the resulting database of over 20 million names with highly personalized mailings and high-fashion graphics.

Vision Value Club

TeamNash consulted on this major program designed to motivate supermarket loyalty and reveal critical packaged goods data in real time.

Community Kitchens

What would be the best positioning for mail order continuity sales of this premium coffee — The Taste of Old New Orleans. Packed right from the roaster? Or a different kind of coffee each month? And what would be the best premium for new members? We tested all this with a single direct mail package using laser letters and a brochure that led with a different theme depending on how it was folded.