Walt Disney’s MovieBeam TM

After a self-mailer created by a general agency’s DM group produced disappointing results for this innovative home video rental product, TeamNash was called in as consultants. We expanded the copy platform, changed the mailing list criteria, and created a 27-way grid test with nine creative variations and three new offers. The combination of potential lift factors indicated that the original results could be tripled in a roll-out.

Vision Value Club

TeamNash consulted on this major program designed to motivate supermarket loyalty and reveal critical packaged goods data in real time.

Mary Kay Direct Support

We wrote, designed and managed this new program to help thousands of local agents, who also had to be sold on participating. It added over twenty million customer names.