Consulting
Too many direct marketing programs are designed by executives who are experts in their own field, but who don’t appreciate the dramatic differences between direct marketing and general marketing. Direct is not a type of advertising at all, but a channel to generate sales - mail orders, sales, memberships, subscriptions, contributions, et al. Traditional “indirect” strategies seldom work.

Creative Services
Clever copywriting isn’t enough. Beautiful layouts aren’t enough. Successful creative planning must begin with a tactical creative plan and a dramatization not only of benefits but also of imagery. Our formal Synergetic work plan is the essential first step in every creative project, whether it be mail, magazine, broadcast or a website..

Staff Coaching
We can help you train your creative staffs to think strategically and produce winning DM creative tactics and strategic plans. This is taught by Ed Nash who has not only written copy for most of his clients over the years but also taught creative tactics for NYU, Virginia Commonwealth University, and The US Postal Service. These training programs are custom designed for each client.

Continuity Planning
What’s better than getting more orders? Trade-ups, repeat orders, club memberships, subscriptions. Our founder ran Capitol Music Club, invented the GI Joe Fan Club, helped design the Mary Kay “support program,” and managed MCI’s “win-back” program. Nash Direct won the Henry Hoke Award (the industry’s highest recognition) for the Barbie “Pink Stamp Program.”

Database Marketing
Most database marketing projects fail because there is too much emphasis on “database” and not enough on” marketing.” Our “team” helped develop applications for P&G’s brand-preference database over seven years. We launched home delivery programs, created couponing promotions, and set upbrand loyalty promotions and conquest marketing programs. We then applied this experience to Kellogg’s, Seagram’s, Remy-Martin, Avis, Chrysler, Merrill Lynch, Mattel and Mary Kay.

Website Design and Traffic-Building
What good is a “killer” website if no one sees it? As direct marketers we know that certain basic communication principles are a “must” in any medium. E-mails and websites are no exception. We build traffic two ways –”internally” by “optimizing” data for search engines so it has a better chance of being seen. “Externally” we use conventional print and broadcast media – to build traffic – the right traffic that will respond to your offer. Our bottom line is orders not clicks.

Hispanic Direct Marketing
For clients who recognize the growing population and buying power of the dynamic and culturally diverse U.S. Hispanic market, we have a strategic alliance with RK Hispánica Direct, a New York City based bilingual agency with unique capabilities for creating and executing Direct Response initiatives across all media targeting U.S. Hispanics.
We also handle international assignments through the help of allied agencies in Argentina, Brazil and Costa Rica.