AARP Membership

This multi-media assignment’s goal was to explore every media possibility to see if mass media could achieve a greater percentage of the over-50 market than they were getting with direct mail. Advertising was created for newspapers, magazines, insert media and television — each designed to fully utilize the unique strengths of each media.

Attends Undergarments

This multi-media test was measured on Cost Per Incremental Name — new additions for Attends’ already huge database, Every type of media and sample or rebate offer was tested, as well as various copy themes.

Chrysler Imperial

How do you sell a conservative “doctors and lawyers” car? The dark colors of this mail piece set the tone while the copy and headlines supported a “Traditional Luxury” theme.