Oxford Club
Our consulting assignment revealed list categories which were not responsive to otherwise effective letters to investors. This exclusive club provides investment research and specific advice in a bi-monthly publication. We developed three test packages with more traditional formats and greater use of illustrations. This is our latest package for this client.
Merrill Lynch Private Client
This mailing to high-worth prospects offered a choice of four financial videotapes, each which generated a different response series.
Investment U Newsletter
To help this client build a massive opt-in e-mail list for their other financial services, we tested ad copy, sizes and frequency in financial publications.
