AAA Automobile Club
M Sales of customer cell
M phones for automobile owners

AARP/Prudential
M Multi-media membership
M solicitation

ABslide
M Continuity marketing
M for ABslide buyer

AcaiSlim
M Weight reduction print
M and direct mail programs

American Express
M Retailer services promotion

AngelBed Mattresses
M Mail order sales
M of foam mattresses

Attends
M Multi-media database
M building

Avis Rent-a-Car
M First corporate sales
M
mail programs

Baby Care Program
M
P&G loyalty catalog

Better Sex Institute
M National magazine
M
advertising

Bioenergetics
M Nutritional supplement
M
catalog

Buti
M Introduce Pashmina shawls

Celgene
M Enroll expectant mothers
M in LifeBank Stem Cell plan

Chrysler
M Conquest mail for
M
Buick New Yorker

Coligent
M Packaged goods
M imagery research based on
M social media preferences

Costa Reit
M Land investment
M
in Central America

Dawn
M
Consumer couponing
M
program

Del Pacifico
M
Retirement and vacation
M
community in Costa Rica

 

 

Easton Press
M One Hundred Greatest
M Books Ever Written

Equitable Insurance
M Print and mail for
M fund products

Franklin Mint
M Continuity for bound
M collectible books

Gun Club of America
M Membership strategies

Hasbro
M G.I. Joe fan club

HealthWise
M E-mail and inserts
M for low-acid coffee

Hillsdale College
M Imprimus Circulation

Info USA
M Project and marketing
M management

Investment U
M Broadcast and print
M lead generation

ITT Longer Distance
M Discount long distance
M sales

Jergens
M Multi-product mailing to
M identify users of competing

M skin and hair products

Jolly Time Popcorn
M Database couponing
M and loyalty

Krugerrand
M Lead generation
M and dealer sales

Mary Kay
M Mail order sales
M to cosmetic buyers

Math Made Easy
M DRTV commercial

Mattel Toys
M Barbie customer
M loyalty program

McCall’s
M Continuity cooking program

MCI
M Sales and CRM programs for
M long distance and cell phones

Merrill Lynch
M Targeted up-sell programs

Mutual of Omaha
M Direct mail and DRTV
M lead generation

Natural Glow
M Convert tanning salon
M customers to Lotion Use

Oxford Club
M Creative positioning for
M investment newsletter

Pampers Express
M Home delivery diaper
M continuity plan

Procter & Gamble
M Database building and
M cross-brand sales

Remy-Martin
M Positioning campaign
M for Krug Champagne

Rite-Aid Drug Stores
M Outreach mail to
M extend market range
M for 500 locations

Seagram’s
M Retail support for
M gin product

Simon & Schuster
M DRTV for Spanish
M to English course

Snore-Aid
M DRTV campaign and
M back-end marketing

Starrett City
M Rentals for major
M housing project

Stress-Free ADHD
M A program for parents
M of ADD-gifted kids

Tonka Pound Puppies
M Line extension by mail

Unicover
M Precious metal coins and
M collectible postage stamps

Vatican Coffee Collection
M Licensed collectible project

Videos for Lovers
M Continuity program for
M education program

Walt Disney
M MovieBeam video
M rental plan

Weekly Reader Book Club
M Mail, print, DRTV for
M children’s reading club