TeamNash was founded 10 years ago by Edward Nash, one of the best known professionals in the world of direct marketing. After 20 years heading large direct marketing companies and agencies, he chose to limit his new agency and consultancy to direct response clients that he could personally work with and take responsibility for.

Within the first year his clients included MCI’s residential long distance program, DM News, Video Professor, ABslide and Snore-Aid. This year, TeamNash’s principal clients are Oxford Club (an investment advisory service), IdeaMax (educational videos), and Costa Reit (land investments and condominium sites in Central America.)

The World’s Most Famous Professionals
In our international work we share our experience with direct marketing leaders in many countries: Argentina, Belgium, Brazil, Costa Rica, France, Russia and Turkey. In the U.S. our “team” includes university professors and respected award winners.

The Master Strategist
Edward Nash was frequently referred to this way when introduced as a speaker at direct marketing clubs and conferences. He has lectured in 21 countries and almost every major city in the U.S. and Canada, as well as teaching classes at New York University and Virginia Commonwealth University.

Mr. Nash is credited with inventing some of DMs basic testing and analytical methods and being the first strategist to apply advanced packaged goods theories to direct marketing. TeamNash’s clients have included Procter & Gamble, Seagram’s, Kellogg’s, Mary Kay, Mattel Toys, L’eggs Hosiery, and Merrill Lynch.

Backed by Our “A-Team”
Having run companies and agencies with hundreds of employees, Ed Nash was often faced with what he calls “square-peg-round hole” staffing - having to use writers or artists that were on staff whether or not they were right for a particular assignment. Instead, we customize our “team” to meet the needs of each client. Many are educators and award winners in their own right; others are bright stars on their way up.

While individually their rates are higher than the cost of salaried personnel, they are paid only when on assignment. This “virtual office” permits us to work with more senior professionals than agencies with expensive year-round payrolls and costly overhead.

Experience Counts
Ed Nash has done it all. On the client side, he has been President of Capitol Music Club in Hollywood and VP-Marketing of LaSalle Extension University in Chicago - both multi-million dollar advertisers, both turn-around situations, both ultimately successful.

At major advertising agencies, he served as EVP and partner in Rapp & Collins and President and Founder of BBDO Direct. On his own, he started Nash Direct, which was acquired by BJK&E where he served as Managing Director for BJK&E direct marketing units worldwide. Seeking to have more control over the strategies and creative work produced for clients, he left to start TeamNash.

Ed has been honored as Chairperson of two DMA committees, Honorary Chair of New York’s Direct Marketing Days and the DM News International Conference. He has lectured in two universities, twenty countries and all over the United States.

He has written or edited seven books; his “Direct Marketing” has sold over 100,000 copies worldwide. The main selection of the Fortune Book Club and Business Week’s Executive Program, it has become the industry classic, now with four editions in English and a dozen translations.

Ed Nash and agencies he headed have won several DMA “Echo” and “Gold Mailbox” Awards as well as the industry’s highest honor, the Henry Hoke Award (for the Barbie Pink Stamp Program.)