Barbie Doll Accessories

Imitators were cutting into Mattel’s sales of doll clothing and other accessories — a very profitable part of the Barbie franchise. Our solution: “pink stamps” enclosed with dolls and every Barbie-related product . These could be accumulated and redeemed for unique Barbie-related prizes. We managed the entire program including distributing 200-million stamps and creating 50 novel items for our “Fashion Fun Catalog.” This program won DMA’s Henry Hoke Award for innovation.

Pampers
Home Delivery

“Pampers Express” was created by a consulting client as a service for new moms, with customized monthly shipments. We then did all promotion and supervised fulfillment as well.

Baby Care Catalog

A continuity incentive for Pampers retail buyers, this 36-page catalog offers a wide variety of products at varying savings depending on the purchase proofs.