Buti Pashmina Shawls

When pashmina wool shawls were selling at $3-400 in fine shops, this Hong Kong Exporter could bring them from Nepal for a fraction of the price. Retailers were skittish. Mail order was the answer. TeamNash got the assignment to move these - in quantity. This self-mailer did the trick, sent to fashion catalog buyers and rolled out to every list we could get. A million pieces later, Pashmina was a household name and this exporter had made a million dollars.

Erno Lazslo Skin Care

For generations this was “the” name in skin care, but not widely available. Mailings like this, sent to store lists of cosmetic buyers opened new outlets.

Straight Scoop

What’s the best way for a giant company to sell beauty products to teen-age girls? Give them ideas and advice, girl to girl. This newsletter was a big hit.